PROUD OF OUR Story
It all started locally
SAIL is proudly Quebecois. It all started 40 years ago, when SAIL was a simple surplus store with a sole owner, located in Beloeil, Québec. However, this original store sold clothing as well as outdoor, hunting, and fishing items all under one roof – a concept whose potential captured the attention of future SAIL’s three future founders, who decided to purchase the Beloeil location in 2005.
Since then, SAIL has evolved tremendously and has experienced remarkable growth, becoming one of the most known names in the industry.
The most important PIECEs
SAIL’s mission is clear:
Offering an extraordinary experience to our customers by creating a pleasant, rewarding, and respectful environment for our employees where we constantly aim to be the best.
To express our values regarding teamwork and respect toward our customers, we created an acronym: PIECE
Collaborate and listen to the needs of our customers, colleagues, and employees.
Take pride in working as a team and contributing to the success of the company.
RESPECT AND EMPATHY
Respect our customers, collaborators, coworkers, and environment.
Be genuine and honest.
Mobilize ourselves and reach beyond our limits to achieve results that exceed expectations.
To go far, we work together
A Message from our Leader
SAIL is a Quebecois enterprise that was launched in the city of Beloeil in the late 1970s. Its name, an acronym for Surplus d’Armée Imrico Limité, has remained the same.
Since its creation, the brand has gained recognition well beyond its native region with numerous store openings now including Ontario.