Our Story
PROUD OF OUR Story
It all started locally
SAIL is proudly Quebecois. It all started 40 years ago, when SAIL was a simple surplus store with a sole owner, located in Beloeil, Québec. However, this original store sold clothing as well as outdoor, hunting, and fishing items all under one roof – a concept whose potential captured the attention of future SAIL’s three future founders, who decided to purchase the Beloeil location in 2005.
Since then, SAIL has evolved tremendously and has experienced remarkable growth, becoming one of the most known names in the industry.
OUR MISSION AT SAIL IS SIMPLE
Equip and offer a genuine customer experience to all outdoor enthusiasts so that they may enjoy their adventures to the fullest.
Our anchors
We aim to reach the summit together
We believe in collective success. Collaboration, transparency and listening are at the heart of our interactions, creating a climate of trust and mutual support. United in the face of challenges, we work as a team and are constantly seeking the best solutions to reach the summit. For us, enjoyment and motivation are the keys to success.
We put people at the heart of our adventure
We listen to our customers, colleagues and partners because sincere communication is essential for building authentic relationships. Together, we are building a company where every talent matters. We move forward with resilience in the face of challenges and we value the members of our team. Committed to providing quality products and services, we place our customers’ expectations and needs at the centre of our actions.
We turn our passion into action
We cultivate our expertise and share our knowledge, driven by our passion for the outdoors and our commitment to our customers. Our perseverance and desire to succeed motivate us to step off the beaten path to innovate and achieve goals. Proud of our commitment, we are dedicated to offering an authentic and memorable experience to every outdoor enthusiast.
To go far, we work together
A Message from our Leader
TIMELINE
SAIL is a Quebecois enterprise that was launched in the city of Beloeil in the late 1970s. Its name, an acronym for Surplus d’Armée Imrico Limité, has remained the same.
Since its creation, the brand has gained recognition well beyond its native region with numerous store openings now including Ontario.
