Our Story
PROUD OF OUR Story
It all started locally
SAIL is proudly Quebecois. It all started 40 years ago, when SAIL was a simple surplus store with a sole owner, located in Beloeil, Québec. However, this original store sold clothing as well as outdoor, hunting, and fishing items all under one roof – a concept whose potential captured the attention of future SAIL’s three future founders, who decided to purchase the Beloeil location in 2005.
Since then, SAIL has evolved tremendously and has experienced remarkable growth, becoming one of the most known names in the industry.
OUR MISSION AT SAIL IS SIMPLE
Equip and offer a genuine customer experience to all outdoor enthusiasts so that they may enjoy their adventures to the fullest.
CUSTOMER FOCUS
Collaborate and listen to the needs of our customers, colleagues, and employees.
PASSION
Take pride in working as a team and contributing to the success of the company.
RESPECT AND EMPATHY
Respect our customers, collaborators, coworkers, and environment.
INTEGRITY
Be genuine and honest.
PERFORMANCE
Mobilize ourselves and reach beyond our limits to achieve results that exceed expectations.
To go far, we work together
A Message from our Leader
TIMELINE
SAIL is a Quebecois enterprise that was launched in the city of Beloeil in the late 1970s. Its name, an acronym for Surplus d’Armée Imrico Limité, has remained the same.
Since its creation, the brand has gained recognition well beyond its native region with numerous store openings now including Ontario.
